We collaborated with Urbop to design a living identity that embraces a nation's potential, evokes the feeling of new horizons, and invites you to be part of what's being built.
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Challenge
(01)
The refreshed interface uses thoughtful spacing, subtle motion, and a calming palette to reflect the restful focus of the brand. We also refined typography and iconography to feel lighter, more intentional, and cohesive.
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Solution
(02)
From the Estela (brand isotype) a contemporary reinterpretation of a pre-Columbian symbol, to a modular glyph system, a deep jade palette, and a voice that shifts from visionary to warm depending on the audience, every element was designed to communicate growth, belonging, and possibility.
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Conclusion
(03)
Camantulul now stands as a trailblazer: a place that redefines what's possible in Guatemala. The brand opens paths, builds bridges, and invites everyone — from site selectors to future families — to be part of something that is just beginning to grow.
Latest Projects.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
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