FOGO
FOGO
We designed a structured visual system that tames the raw power of fire, bringing order, clarity, and a premium edge to the grill experience, elevating the shared ritual of gathering around the BBQ.
We designed a structured visual system that tames the raw power of fire, bringing order, clarity, and a premium edge to the grill experience, elevating the shared ritual of gathering around the BBQ.
Scope
Brand Strategy / Brand Building
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Country
United States
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Year
2021
Scope
Brand Strategy / Brand Building
City
United States
Year
2021
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Challenge
Bringing unified architecture to a raw, elemental product without losing its authentic energy.
Bringing unified architecture to a raw, elemental product without losing its authentic energy.
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Solution
We built a bold design language using clean grids, functional badges, and a chromatic system to organize the heat.
We built a bold design language using clean grids, functional badges, and a chromatic system to organize the heat.
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Conclusion:
A dynamic packaging system where every detail is designed to intuitively guide and inspire the grill master.
A dynamic packaging system where every detail is designed to intuitively guide and inspire the grill master.
Latest Projects.
A curated selection of projects that reflect our commitment to simplicity and purposeful design.
