Tusell
Tusell
Finca La Bella is a coffee brand by Tusell Tostadores, rooted in the character, craft and landscape of its place of origin. The project focused on creating a distinctive packaging identity for its coffee pods, one that could translate the story behind the coffee into a compact, recognizable format.
Finca La Bella is a coffee brand by Tusell Tostadores, rooted in the character, craft and landscape of its place of origin. The project focused on creating a distinctive packaging identity for its coffee pods, one that could translate the story behind the coffee into a compact, recognizable format.
Scope
Brand Strategy / Packaging Design / Illustration
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Country
El Salvador
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Year
2017
Scope
Brand Strategy / Packaging Design / Illustration
City
El Salvador
Year
2017
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Challenge
Create a distinctive packaging system for Finca La Bella’s coffee pods that would stand confidently on its own while remaining connected to the expertise and values of Tusell Tostadores. The identity needed to communicate the coffee’s origin and the care behind its production, while working clearly and consistently across the complete range.
Create a distinctive packaging system for Finca La Bella’s coffee pods that would stand confidently on its own while remaining connected to the expertise and values of Tusell Tostadores. The identity needed to communicate the coffee’s origin and the care behind its production, while working clearly and consistently across the complete range.
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Solution
We created La Cortadora, an illustrated character inspired by the people who hand-pick coffee cherries. Her expressive hands and arms place craftsmanship at the center of the identity, giving Finca La Bella a distinctive visual language that celebrates the human work behind every cup. The character became the unifying element of a flexible packaging system designed specifically for the coffee-pod range.
We created La Cortadora, an illustrated character inspired by the people who hand-pick coffee cherries. Her expressive hands and arms place craftsmanship at the center of the identity, giving Finca La Bella a distinctive visual language that celebrates the human work behind every cup. The character became the unifying element of a flexible packaging system designed specifically for the coffee-pod range.
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Conclusion
A packaging identity rooted in the story of Finca La Bella: expressive, recognizable and closely connected to the craft behind its coffee. One character, a distinctive range and a visual system with an identity of its own.
A packaging identity rooted in the story of Finca La Bella: expressive, recognizable and closely connected to the craft behind its coffee. One character, a distinctive range and a visual system with an identity of its own.
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