Craft.

Craft.

We designed a rhythmic system that embraces diverse experiences, evokes sensations, and invites you to be a part of it.

Scope

Brand Identity / AI Brand System

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Client

Craft Basiela

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Year

2021

Scope

Brand Identity / AI Brand System

/

Client

Craft Basiela

/

Year

2021

/

Challenge

(01)

A brand with a passion for experiencing unique sensations and enjoying the little details.

A brand with a passion for experiencing unique sensations and enjoying the little details.

Craft Basilea is a shopping center seeking to convey its love for art, music and good food. To offer unique experiences through your senses, and that gives you an upbeat meaning to life.

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Solution

(02)

We created a visual language that you can taste and feel, through visually appealing sensations.

We created a visual language that you can taste and feel, through visually appealing sensations.

Textures, patterns, colors and rhythm, all thought out to materialize Craft’s way of living. It's the ability to discover and appreciate the small details, and to let yourself be surprised by your senses.

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Conclusion

(03)

An invitation to experience life through your five senses. Where being yourself is allowed and celebrated.

An invitation to experience life through your five senses. Where being yourself is allowed and celebrated.

Dance along with the music, taste creativity and fusion with local cuisine, smell the aroma of fresh coffee, discover the craftsmanship hiding in every little details.

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